Blog

Updates on Pure Watercraft, the Pure Outboard, technological innovations in boating, and general tips and guides.

Pure Watercraft Launch

While we’ve been working hard at this for the past 5 years, now is the public launch of Pure Watercraft and the Pure Outboard, with pre-sales of the Pure Outboard open now. Our team of experienced, dedicated engineers has been working on revolutionizing boat propulsion from the ground up. The result is an outboard motor […]

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Thinking About Energy Storage Using Lithium-Ion Batteries

With Tesla Energy’s announcement about using lithium-ion battery packs for home (the Powerwall), business (Tesla Business Storage), and utilities (Tesla Utility Storage), many are wondering whether this makes sense for them. Should homeowners buy batteries for their homes? Should utilities? Businesses? It’s complicated, but worth exploring. Since Pure Watercraft is designing systems with large batteries, […]

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To Care for Lithium-Ion Batteries, Treat them like People

At Pure Watercraft, we spend a lot of time thinking about how to get the most out of batteries for electric boats. Along the way, we’ve learned a lot that can also be applied to smaller batteries used in everyday life. All of us have lithium-ion batteries controlling an increasing share of what we do. […]

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A quiet, no-compromises runabout

In 2012, while developing the ideas behind Pure Watercraft, and learning what could be done with electric propulsion and boats, we built an electric runabout, 21’ long, with 280 HP of continuous power. It goes (still running!) up to 48 MPH (continuous), pulls a waterskier, and is quiet enough to allow for normal-volume conversations at […]

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