Blog

Updates on Pure Watercraft, the Pure Outboard, technological innovations in boating, and general tips and guides.


Why an Outboard?

After my early experiences in boats led us to launch Pure Watercraft, we had to decide what to build first. Why an outboard motor? Why this power level? The answer begins with my move to Seattle. I came here for the first time in 1984, to row in the Opening Day regatta, so I got […]

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Why We Do It

“What possessed you?” asked University of Virginia rowing coach Kevin Sauer in 2016, toward the end of a long conversation about the details of the outboard motor we were developing. There are reasons we built the outboard motor we did, but the more important question is why we’re on this mission in the first place. […]

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Pure Watercraft’s New Battery Pack Dramatically Increases Range For a Powerful & Clean Boating Experience

Seattle, WA – December 13, 2018 – Located on the shore of Lake Union, Pure Watercraft set out to redefine boating with their Pure Outboard electric motor. In the process, they developed a battery pack with the highest energy density in marine, matching that of the best electric cars. The 118 lb battery pack uses […]

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Wye Island Challenge – an Epic Marathon

The Wye Island Challenge is an electric boat race that has run annually since 2001, which makes it a pretty unique venue to test electric boats. We took the Pure Outboard there to see how it stacked up in real-world conditions. Entries this year included a wide variety of hulls and power trains. There was […]

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Pure Watercraft Launch

While we’ve been working hard at this for the past 5 years, now is the public launch of Pure Watercraft and the Pure Outboard, with pre-sales of the Pure Outboard open now. Our team of experienced, dedicated engineers has been working on revolutionizing boat propulsion from the ground up. The result is an outboard motor […]

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Thinking About Energy Storage Using Lithium-Ion Batteries

With Tesla Energy’s announcement about using lithium-ion battery packs for home (the Powerwall), business (Tesla Business Storage), and utilities (Tesla Utility Storage), many are wondering whether this makes sense for them. Should homeowners buy batteries for their homes? Should utilities? Businesses? It’s complicated, but worth exploring. Since Pure Watercraft is designing systems with large batteries, […]

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