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Is the Pure Outboard the first of its kind? What sets it apart?

Electric outboard motors have been around since about 1870, even longer than electric cars. But this is the first electric outboard system to perform better than the gas outboards it replaces. To achieve this, the Pure Watercraft team designed each of the key components to be perfectly matched, and take full advantage of the latest innovations in motors, batteries, and power electronics.

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